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Governor Josh Shapiro signed SB 806, the Artificial Intelligence Deceptive Advertising Act, on October 22nd; as Act 99 of 2026 it takes effect December 21st.
Advertisers that knowingly or recklessly run AI-generated or altered images, video, audio or text that create a false impression about goods or services must label it the first time a consumer sees it, with fines up to $3,000 per violation.
Parody, satire and text-only ads are exempt.
Political ads are not covered, so the law does nothing for Tuesday's election, and one law firm notes misleading ads were already illegal under state law and the FTC Act.
Pennsylvania will fine misleading AI-generated ads up to $3,000 each from December 21st
Governor Josh Shapiro signed SB 806, the Artificial Intelligence Deceptive Advertising Act, on October 22nd; as Act 99 of 2026 it takes effect December 21st. Advertisers that knowingly or recklessly run AI-generated or altered images, video, audio or text that create a false impression about goods or services must label it the first time a consumer sees it, with fines up to $3,000 per violation. Parody, satire and text-only ads are exempt.
Political ads are not covered, so the law does nothing for Tuesday's election, and one law firm notes misleading ads were already illegal under state law and the FTC Act. SourcesBC
Sources
- BPennsylvania AI ads label law, Act 99 (The Next Web)thenextweb.com
- CA new AI disclosure law from Pennsylvania (Loeb & Loeb)loeb.com
This story ran in the Morning Brief of October 31st 2026.