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1 / 4Netflix tests an AI Discover tab on US televisions×

The rollout

Netflix began rolling out an AI Discover tab on Tuesday for US users on supported TVs in English.

How it works

People pick a theme such as "scare me" or "quick watches," then refine it, and a "Tune Your Recommendations" button saves or excludes titles.

The kitchen

Netflix says it runs on a new "intelligence layer" and calls the tab a "test kitchen" for discovery features.

What's missing

It names no model or partner and gave no usage figures.

Sources and the full story

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Netflix tests an AI Discover tab on US televisions

Netflix began rolling out an AI Discover tab on Tuesday for US users on supported TVs in English. People pick a theme such as "scare me" or "quick watches," then refine it, and a "Tune Your Recommendations" button saves or excludes titles. Netflix says it runs on a new "intelligence layer" and calls the tab a "test kitchen" for discovery features. It names no model or partner and gave no usage figures. SourcesB

Sources

• BNetflix's new AI Discover tab (TechCrunch)techcrunch.com

This story ran in the Afternoon Brief of November 3rd 2026.