Aug 15 2026

OpenAI tells European free users ads arrive this month, the first ad rollout inside GDPR's consent regime, one week after making free ChatGPT unlimited.

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Original reporting

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Contextual targeting only at launch (topic, location, device); personalization requires explicit opt-in under the June EU ads policy. Paid tiers stay ad-free. The EEA opt-in rate becomes the number that defines ad-funded assistants.

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OpenAI

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